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Case 03 · Automotive VR · 2024

Validating
luxury UX
without a physical car.

High-fidelity VR simulators for Aston Martin HMI validation. Multiplayer co-location over Photon Fusion, live eye-tracking heatmaps, and tooling built for distributed design reviews across the UK and Europe.

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Role
Product Design Engineer
Year
Nov 2024 - Dec 2025
Client
Simux Defence
Platform
Meta Quest Pro · PC VR
Core stack
Unity HDRP · CAN Bus · Photon Fusion
Rendering
Photoreal leather, carbon fiber, glass
Overview

A virtual car that behaves like a real one.

Designing HMI for luxury vehicles normally requires expensive physical bucks and slow iteration cycles. Aston Martin needed a way to validate HMI concepts and ergonomics rapidly with teams distributed across the UK and Europe.

The challenge was to build a photorealistic VR prototype that allowed multiple engineers to sit in the same virtual car, interact with the dashboard, and analyze driver attention - all in real time, all synchronized.

The system became a design tool: menu hierarchies were validated, interaction flows refined, and UI state machines tested - before a single line of production vehicle code was written.

Process

From Figma to VR.

01
Design specs

Designing dashboard interfaces and interaction flows in Figma - the ground truth for production.

02
Unity prototyping

Importing CAD models, setting up the VR interaction rig, and porting Figma specs into runtime UI.

03
Multiplayer infra

Implementing Photon Fusion for state synchronization and Photon Voice for in-cabin chat.

04
Eye-tracking

Integrating eye-tracking SDKs to capture gaze data and surface it as live heatmaps.

05
Stakeholder review

Conducting multi-user design reviews and heatmap analysis to feed the next iteration.

Capabilities

Under the hood.

Multiplayer collaboration

Built on Photon Fusion: designers and engineers inhabit the same virtual vehicle, point at features, and discuss HMI changes in real time regardless of physical location.

Eye-tracking analytics

Hardware eye-tracking visualizes where drivers look during specific tasks. Heatmaps and time-to-fixation metrics validate the safety and usability of the UI.

CAN Bus Integration

Real-time vehicle telemetry integrated via CAN Bus protocols. A fully functional virtual dashboard where physical inputs and telemetry trigger real UI states.

Photorealistic rendering

Unity HDRP driving high-fidelity materials for leather, carbon fiber and glass - the virtual prototype had to match the luxury aesthetic of the final product.